๐ŸŒ How to build your first site

Edited

When a major deal or event requires a polished content experience, sending links to individual files doesn't cut it. You need something that looks professional, feels branded, and gives prospects a real destination to explore. Sites let you build web-based microsites in minutesโ€”perfect for product launches, industry-specific resource hubs, customer onboarding portals, or event-specific content that makes the right impression.

Creating your first site

Step 1: Navigate to Sites

From the home dashboard, click on the Sites tab.

Sites tab

Then click the Create Site button.

Step 2: Choose your starting point

You have two options for creating a site:

  • From Scratch - Build a new site from the ground up

  • From Collection - Convert an existing collection into a site (faster!)

Starting from a collection

If you choose to start from a collection, select one from your list.

This will pre-populate your site with all the assets from that collection, giving you a head start.

Click Continue when you've made your selection.

Step 3: Configure site basics

Enter the basic information for your site:

  • Site Name (required) - Internal name for your site (only you see this)

  • Site Title - Public-facing title visitors will see

  • Description - Brief description of what the site contains

Choose your URL slug

Select the last part of your site's URL (the "slug"). This makes your site easy to share.

For example, if you choose "product-resources", your site URL will be: engage.contentcamel.io/product-resources

๐Ÿ‘‰ TIP: Keep your URL slug short, memorable, and descriptive. Avoid special characters.

Click Create Site to proceed to the site editor.

Step 4: Design your site

You'll enter the site editor with three main sections:

  • Left panel - Asset library and site pages

  • Center canvas - Live preview of your site

  • Right panel - Settings and customization options

Add content to your site

From the left panel, drag assets onto the canvas to add them to your site.

Click on any asset to edit its settings:

  • Size and position

  • Click action (download, open in new tab, external link)

  • Custom title or description

Organize content into sections

Keep your site organized by adding sections. Click Add Section to create logical groupings of content.

Choose from different layout options:

  • Grid - Card-based layout

  • List - Vertical list layout

  • Featured - Large, prominent display

Customize site appearance

Click on Site Settings in the right panel to customize how your site looks.

You can customize:

  • Brand Colors - Primary and accent colors

  • Logo - Upload your company or project logo

  • Header - Show/hide, customize header text

  • Footer - Add custom footer content

Choose a layout style

Select a layout that matches your content and purpose:

  • Standard - Traditional vertical layout, great for reading flow

  • Grid - Modern card-based grid, perfect for visual content

  • Showcase - Large hero images, ideal for highlighting key assets

Step 5: Add additional pages (optional)

For more complex sites, you can add multiple pages.

Click Add Page in the left panel.

Give your page a name.

Common page examples:

  • Products

  • Resources

  • About

  • Contact

Pages automatically appear in your site's navigation.

Step 6: Preview your site

Before publishing, preview your site to see how it will look to visitors.

Click Preview to open your site in a new tab.

Check:

  • All content displays correctly

  • Navigation works properly

  • Branding looks good

  • Links function as expected

  • Mobile responsiveness

Step 7: Publish your site

Once you're happy with how everything looks, it's time to go live!

Click Publish to make your site accessible.

Publish site button

Your site is now live and ready to share!

Sharing your site

Get your site URL

From the site editor or Sites list, click Share to get your public URL.

Copy the URL to share it anywhere.

You can share your site via:

  • Email

  • Social media

  • Messaging apps

  • Embedded in other websites

  • QR codes for events

Updating your site

Sites are living resources that you can update anytime.

To make changes:

  1. Navigate to the Sites tab

  2. Click on your site

  3. Click Edit Site

  4. Make your changes

  5. Click Save

  6. Click Publish to update the live site

All changes are reflected immediately to anyone with the link.

Best practices

Design

  • Keep it focused - Don't try to include everything. Build multiple sites for different purposes

  • Use high-quality images - Visual appeal matters for microsites

  • Test on mobile - Many visitors will view on phones or tablets

  • Maintain brand consistency - Use your company's colors and style

Content

  • Organize logically - Group related content together

  • Use clear headings - Help visitors navigate your site

  • Add descriptions - Don't assume visitors know what everything is

  • Update regularly - Keep content fresh and relevant

URLs

  • Choose descriptive slugs - Make URLs meaningful and memorable

  • Keep them short - Easier to share and remember

  • Use hyphens - For multi-word slugs, use hyphens (e.g., "product-launch")

Sharing

  • Track engagement - Monitor who's visiting your site

  • Share the right context - Explain what the site is when you share it

  • Update your team - Let colleagues know when you publish relevant sites

Have questions?

If you have any questions about creating or managing sites, reach out to our support team. We're here to help you build beautiful, effective microsites that drive engagement.